Ken Cho is a software entrepreneur. He is currently the cofounder & CEO of People Pattern, an audience insights platform that incorporates artificial intelligence. He is responsible for guiding People Pattern’s strategic direction. Previous to People Pattern, Ken co-founded Spredfast, Inc. Spredfast is an enterprise social media management software platform that allows organizations to manage, monitor, and measure their social media programs. Ken holds a B.A. in economics from Wesleyan University and an MBA from the McCombs School of Business at University of Texas at Austin. Ken lives in Austin with his wife, Laura, and two daughters (Callie & Eliza). He is active in the Austin community and supports a variety of local charities including KLRU and the Red Cross, where he serves on its board of directors.