2024 Texas Book Festival Exhibitor Application

Join us at the 29th Annual Texas Book Festival November 16-17, 2024 at the Texas Capitol and surrounding area! The two-day gathering is free and open to the public, bringing books to life through author readings, innovative panel discussions, cooking demonstrations, and book signings. Advertised and promoted nationally, the Texas Book Festival attracts 40–50K attendees. The Festival offers exhibitors a great opportunity to showcase their products and/or services to this large audience of book lovers.


Due to increased interest in our exhibitor space over the past few years, we will now require all exhibitors to submit an application that will be reviewed as they are received. The committee will accept applicants on a rolling basis. Upon acceptance, a payment link will be sent to your email address. After you receive the payment link, you have two weeks to submit payment before your space is offered to the next applicant.

When payment is complete, a receipt will be sent by email confirming your acceptance. You are not confirmed as an exhibitor until we receive your application, it is approved, and we receive full payment. We will endeavor to respond to all applicants, but if you do not hear from us and are not billed, then you may assume that your application was not selected this year.

Food Truck Application 

The Texas Book Festival offers Central Texas food trucks a great opportunity to showcase their fare to this large audience from all over the country. If you would like to apply to bring your food truck to the 2024 Festival, please submit the following application for review.

2024 Food Truck Application (PDF) or 2024 Food Truck Application (Word)

Booth Rates

Standard Exhibitor

One BoothTwo Booths
Early Registration
(before August 16, 2024)
Standard Registration
(August 17, 2024 – September 27, 2024)
Late Registration
(September 28, 2024 – November 15, 2024)

Non-Profit Exhibitor

Registration Fee$528

(Note there is no early registration discount for non-profit booths. If you are a non-profit, you must submit a copy of your 501(c)3 status certification with your application and payment. Note that there is limited availability.)

What Your Booth Fee Includes

  • 10’x10’ booth space within a large walled tent; two booths total 10’x20’
  • One 8’ topped/skirted table with two chairs; two booths include two 8’ tables, four chairs
  • One identification sign in booth
  • One parking pass
  • One exhibitor listing in Festival publication and on Festival website
  • Access to electricity

Cancellation Policy:  If you must cancel your reservation, an email requesting a refund must be sent to Texas Book Festival, attention Debra Saleny, debra@texasbookfestival.org. Refund terms: 50% through September 13, 2024. 25% between September 14 and September 27, 2024. No refunds after September 30, 2024. The Texas Book Festival will take place rain or shine. Refunds will not be issued due to inclement weather. If the Texas Book Festival is cancelled, all exhibitor fees will be refunded. The Texas Book Festival will follow all public health advice and mandates from Austin Public Health, and will use those guidelines, to make event changes and cancellations. If the Festival changes to virtual, exhibitors will be offered a virtual listing for $100, and refunded the remainder. Exhibitors may choose a full refund if they do not want a virtual listing.

Additional Guidelines & Regulatory Information

TBF (Texas Book Festival) has selected Turnkey Event Rental and A Perfect Star Decorator & Exposition to serve as the independent contractors to provide services and equipment to exhibitors. Complete information concerning equipment and services that the exhibitors may purchase or rent will be included in the exhibitor’s information kit that each exhibitor will receive in late September. Turnkey Event Rental and A Perfect Star will maintain an exhibitor’s service desk on site to facilitate service requests from exhibitors.

Care of Exhibit Space
TBF will arrange for the cleaning of aisles and the removal of trash from large receptacles at the end of each tent. The exhibitor will keep their booth in a neat and professional manner and appearance. Handwritten signs are not permitted. Overflowing trash should not be visible within your booth. Fire Department safety regulations require that aisles be kept clear of furnishings and equipment at all times. Decorations, signs, banners, etc. may not be fastened to tents and other structures. The Exhibit area is a non-smoking area; smoking is NOT allowed in any exhibitor tents, or within 15’ of any TBF tents or structures. No possession or consumption of alcohol is allowed on Festival grounds. Exhibitors who leave a large amount of trash in their booth/table space at move-out will be billed for excessive cleanup. 

PLEASE DO NOT leaflet or distribute products in the aisles, near the doors, outside of the exhibitor tents, or on Festival grounds. Exhibitors must remain within their booth. Mascots cannot roam the Festival grounds. 

Helium Balloons
Due to safety issues created with the use of helium tanks, and a fee to retrieve balloons from trees near and on State Capitol grounds, helium balloons are not allowed at the Festival. 

Dogs and other pets that are part of a display must be fully vaccinated. No aggressive dogs are allowed. All pets must be leashed and in complete control by the owner at all times. Owners accept full responsibility for the safety of their pets and all visitors.

Operating and Vacating Hours
Each exhibitor will maintain and operate their booth from 10 a.m. to 5 p.m. on Saturday, November 16, 2024, and 11 a.m. to 5 p.m. on Sunday, November 17, 2024. The exhibitor will remove all contents of booths no earlier than 5 p.m. and no later than 8 p.m. on Sunday, November 17, except for boxed materials to be shipped at the exhibitor’s cost, arranged before the Festival. The exhibitor agrees that no Festival titles shall be sold. Other titles by Festival authors are permitted. Any exhibitor who has not occupied the booth or table by 10:00 a.m. Saturday, November 16, 2024, forfeits the use of their booth, no refund available.

Subletting of Space
The exhibitor shall not assign or sublet any space allotted to the exhibitor and shall not advertise or display goods other than those sold by such exhibitor in the regular course of its business. The space assigned to the exhibitor is for its own exclusive use and may be used only for the display and sale of its goods and services. 

The exhibitor assumes the risk of loss and all liability for any damages or expenses arising from exhibitor’s occupancy and use of the exhibition premises, or any part thereof for any reason. The exhibitor shall at all times protect, indemnify, save, and keep harmless TBF from any damage, liability or expense arising from or out of any loss or injury to any property or person, including the exhibitor, its agents, sponsors, employees, and business invitees, which arise from or out of or by reason of the exhibitor’s occupancy and use of the exhibition premises or any part thereof. The exhibitor is encouraged to insure itself against property loss or damage and against liability for personal injury at its own expense. The Texas Book Festival is not responsible for items left behind at the Festival. All items left behind will be disposed of at 9:00 p.m., Sunday, November 17, 2024.

TBF will furnish security on a 24-hour basis, but the furnishing of security shall not be deemed to imply any liability or acceptance of responsibility on the part of TBF, its volunteers, or representatives, or to modify in any way the assumption of risk and release provided for above. All property of the exhibitor will remain under the exhibitor’s custody and control at all times. All containers, packages, and vehicles are subject to inspection. 

Sales Tax
If sales or orders are taken at your booth, a Texas Sales Tax Permit is required. The permit can be obtained free of charge by calling the Comptroller’s Office at 800-252-5555 or by contacting them in writing at 1711 San Jacinto Blvd., Suite 180, Austin, Texas 78701-1416.